Electra Ink Studio

   Sequencing made easy

Electra Ink Studio Respects Your Privacy
The purpose of this information is to allow the Sponsor organization to review the reading patterns of its members and thereby offer suggestions that will enhance the financial success of the member as well as his or her organization when applicable.
Electra Ink Studio Respects Your Privacy

This Policy will be continually assessed against new technologies, business practices and our Sponsors' needs. Electra Ink Studio provides to you, subject to the Electra Ink Studio Terms of Service, this Privacy Policy, which now will be considered part of the Terms of Service. We reserve the right to change this Privacy Policy. If we do change or revise, we will provide notification of the change at least thirty business days before the change takes effect and will include directions for how you can respond to the revisions and or change. If the change is less restrictive, you will have the option to not agree with said change and we will be bound by the Privacy Policy exclusive of the change.
Collected Information
Electra Ink Studio is the owner of Sponsor information collected on the Electra Ink Studio Web Site. Electra Ink Studio collects information from our Sponsors at several different points on our Web Site.

We require our Sponsors to provide us information. We ask for contact and account information, such as name, address, email address, phone number, facsimile number, number of people in your organization, in addition to financial billing information as in address or credit card number if applicable. All information collected from the Sponsor organization is subject to Electra Ink Studio Employees and Independent Contractors Confidentiality Agreement.

Should a Sponsor originate from the marketing efforts of certain other web sites, Sponsor information is shared with such other entity but not any client list or client email addresses.
Collection of Email Addresses
In order to use the Electra Ink Studio system, a Sponsor organization collects email addresses from their clients, prospects, and referral sources. This information is then uploaded to the Electra Ink Studio System for subsequent distribution of Electra Ink Studio emails on behalf of the Sponsor organization. When a member of the Sponsor organization receives the email from Electra Ink Studio, they have the ability to update their profile by adding personal and business information to the Electra Ink Studio database. All of this information is optional for the user.

Electra Ink Studio does not distribute, sell or share Sponsor provided email addresses.
We do not sell information directly to the members of our Sponsors. Information is collected from our Sponsors since they are our paying customers. This information is used to process payments and do the bookkeeping for their accounts. We do not utilize Sponsor information for any purpose other than servicing them as a Electra Ink Studio client.
Confidential Information
As used herein, the term "Confidential Information" shall mean (a) any material provided to a party either prior to or following the date hereof (b) the identity of any Third Party or other customers of either Sponsors or Electra Ink Studio. Each of Sponsor and Biz Actions agree to hold the Confidential Information in strict confidence and shall not (a) copy, reproduce, electronically transmit, to any third party; (b) use the Confidential Information in any manner detrimental to the other party; provided, Sponsor and Electra Ink Studio may transmit Confidential Information to those individuals within their respective organizations who are actively and directly participating in the administration of this Agreement and who are directed to comply with the terms of this paragraph or as may be required by law. Without prejudice to the other rights and remedies otherwise available at law or in equity, the provider of the Confidential Information shall be entitled to equitable relief by way of injunction for any breach or threatened breach of any of the provisions of this paragraph.
Information Use
When members (clients, prospects, referral sources and team members) of Sponsor firms click on the "Full Article" button contained within each article delivered in the emails or "More Information" with an announcement or click on any banner ad, the click information about that member's reading profile is available to the Sponsor organization in the form of reports. The purpose of this information is to allow the Sponsor organization to review the reading pattern of its members and thereby enhance its marketing efforts to those members.

The reports also summarize this information for quantitative and statistical use. The purpose is to determine trends or patterns in articles being read. The primary information presented to Sponsors is email address, telephone number, type of email, articles read, banners clicked, organization, category the articles belongs to and Point of Contact within the Sponsor organization.
We store information that we collect through cookies, log files, and/or Sponsor Reports, to create a database of our users. A profile is stored information that we keep on individual members that details their viewing preferences. Consequently, collected information is tied to the users personally identifiable information to provide offers and improve the content of the site for the user. This profile is used to assist Sponsor organizations in their communications and marketing to a user. We do not share your profile with other third parties.
As part of our desire to offer and provide customizable and personalized services, Electra Ink Studio uses "cookies" to secure your transaction activities and enhance the performance of the Site and the service. A cookie is a small identifier data that is sent to your browser from a Electra Ink Studio web server and stored on your computer's hard drive. Electra Ink Studio uses session ID cookies. For this type of cookie, once users close the browser, the cookie simply terminates.

Generally, Electra Ink Studio may use cookies to: (a) remind it who you are and to access your account information in order to deliver to you a better and more personalized service and (b) estimate its audience size. By determining the nature and extent of repeat usage, Electra Ink Studio will be able to (c) target information to you based upon your interests and behaviors and those of your clients and (d) measure certain traffic patterns to understand how user's habits are similar or different from one another, all so that Electra Ink Studio may improve its level of Service.
Third Party Advertising
Advertisements that appear on Electra Ink Studio websites may be delivered directly to users by third party advertisers. These third party advertisers may also download cookies to your computer to personalize advertising content. In this way, they may compile information about where individuals using your computer or browser saw their advertisements and determine which advertisements are clicked. Electra Ink Studio does not have access to or control of the cookies that may be placed by the third party advertisers. Third party advertisers have no access to your contact information stored on Electra Ink Studio.
Electra Ink Studio takes every precaution to protect our user's information. When Sponsors submit sensitive information via the Web site, their information is protected online and off-line.

Your Electra Ink Studio account information and profile are unique to you and password protected so that, other than Electra Ink Studio Employees who need to know and your Sponsor organization, only you have access to this information. For security purposes, online orders, including name, address, and credit card information, are encrypted with SSL or Secure Socket Layer technology.

While Electra Ink Studio uses SSL encryption to protect online orders, we also strive to do everything in our power to ensure and protect user information off-line. Only employees who need the information to perform a specific job (for example, our customer support representative or our invoicing clerk) are granted access to personally identifiable information. Our employees must use password-protected screen savers when they leave their desk. When they return, they must re-enter the password to re-gain access to user information. Furthermore, all employees are kept up-to-date on our security and privacy practices. Any time new policies are added, our employees are notified and/or reminded about the importance we place on privacy, and what they can do to ensure our user's information is protected. Finally, the servers that store personally identifiable information are in a secure environment. All these safeguards help prevent unauthorized access, maintain data accuracy and ensure the appropriate use of data.

Correcting and Updating Your Information
If a Sponsor's personally identifiable information changes (such as telephone number, email address, postal address or zip code), or if a user no longer desires our service, we provide a way to correct, update or delete/deactivate the Sponsor's personally identifiable information. This can done at the Electra Ink Studio web site by selecting the "Contact Us" tab and indicating the updated information.

Should the Sponsor organization elect to terminate their service with Electra Ink Studio, Electra Ink Studio will place the Sponsor organization on hold for thirty days. At the end of the prescribed period, Electra Ink Studio will delete all email addresses and client lists from databases relevant to that Sponsor organization.
Internal Revenue Code (IRC) 7216
Those Sponsors affected by IRC 7216 are afforded additional privacy protection within the Electra Ink Studio platform. IRC 7216 requires firms to obtain consent to disclose information given to any third party. Electra Ink Studio would be considered such a third party by its Sponsors under IRC 7216.

The Electra Ink Studio platform allows a Sponsor to upload clients that are affected by IRC 7216 with unique identification data to indicate that they are a tax-only client. Upon receipt of data into the Electra Ink Studio system indicating a Sponsor's client is a tax-only client, any information on the record for that client is masked so that no employee, regardless of position in Electra Ink Studio has access to download or view that information in any manner or format. This restriction of client information includes the Member Database and any Reports. Based on this masking process, Electra Ink Studio has been advised by our attorneys that a transfer to a third party has not taken place because Electra Ink Studio is not able to see the information that was uploaded to the system by the Sponsor.

The purpose of these additional privacy policies are to allow Sponsors to upload members that receive tax-only services from the Sponsor into the system and be afforded the comfort and protection of knowing that the Sponsor has not made a transfer to a third party.

The Electra Ink Studio platform also contains a Compliance Center, which the Sponsor can use at no additional cost to obtain appropriate consent to use information from a tax-only client.
Additional Information
Questions regarding this Privacy Policy should be directed to the Electra Ink Studio Web Site by selecting the "Contact Us" tab or calling Electra Ink Studio at 1-866-240-8477. This policy was last updated on May 8, 2009.